Rolex

Datejust 31

Oyster, 31 mm, yellow gold

M278278-0034

Price upon request
Model availability

Rolex

Datejust 31

Oyster, 31 mm, yellow gold

M278278-0034

Price upon request
Models availability

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Luxury watches
    • Reference

      278278

    • MODEL CASE

      Oyster, 31 mm, yellow gold

    • BEZEL

      Fluted

    • WATER-RESISTANCE

      Waterproof to 100 metres / 330 feet

    • MOVEMENT

      Perpetual, mechanical, self-winding

    • CALIBRE

      2236, Manufacture Rolex

    • POWER RESERVE

      Approximately 55 hours

    • BRACELET

      President, semi-circular three-piece links

    • DIAL

      Silver set with diamonds

    • Certification

      Superlative Chronometer (COSC + Rolex certification after casing)

    • OYSTER ARCHITECTURE

      Monobloc middle case, screw-down case back and winding crown

    • DIAMETER

      31 mm

    • MATERIAL

      18 ct yellow gold

    • BRACELET MATERIAL

      18 ct yellow gold

    • WINDING

      Bidirectional self-winding via Perpetual rotor

    • WINDING CROWN

      Screw-down, Twinlock double waterproofness system

    • CRYSTAL

      Scratch-resistant sapphire, Cyclops lens over the date

    • PRECISION

      -2/+2 sec/day, after casing

    • CLASP

      Concealed folding Crownclasp

    • GEMSETTING

      Diamonds in 18 ct gold settings

    • OSCILLATOR

      Syloxi hairspring in silicon with patented geometry. High-performance Paraflex shock absorbers

Silver dial

Silver dial

The dial is the distinctive face of a Rolex watch, the feature most responsible for its identity and readability. Characterised by hour markers fashioned from gold to prevent tarnishing, every Rolex dial is designed and manufactured in-house, largely by hand to ensure perfection.

The Fluted Bezel

The Rolex fluted bezel is a mark of distinction. Originally, the fluting of the Oyster bezel had a functional purpose: it served to screw the bezel onto the case helping to ensure the waterproofness of the watch. It was therefore identical to the fluting on the case back, which was also screwed onto the case for waterproofness, using specific Rolex tools. Over time, the fluting became an aesthetic element, a genuine Rolex signature feature. Today the fluted bezel is a mark of distinction, in gold on this Datejust 31.

The Fluted Bezel
18 ct yellow gold

18 ct yellow gold

By operating its own exclusive foundry, Rolex has the unrivalled ability to cast the highest quality 18 ct gold alloys. According to the proportion of silver, copper, platinum or palladium added, different types of 18 ct gold are obtained: yellow, pink or white. They are made with only the purest metals and meticulously inspected in an in-house laboratory with state-of-the-art equipment, before the gold is formed and shaped with the same painstaking attention to quality. Rolex's commitment to excellence begins at the source.

Models availability

Models availability

All Rolex watches are assembled by hand with the utmost care to ensure exceptional quality. Such high standards naturally restrict Rolex production capacity and, at times, the demand for Rolex watches outpaces this capacity.

Therefore, the availability of certain models may be limited. New Rolex watches are exclusively sold by Official Rolex Retailers, who receive regular deliveries and independently manage the allocation and sales of watches to customers.

Global Watch Company is proud to be part of the worldwide network of Official Rolex Retailers and can provide information on the availability of Rolex watches.

HOW TO SET YOUR Datejust 31

Synonymous with excellence and reliability, Rolex watches are designed for everyday wear, and depending on the model, perfectly suited for a wide range of sports and other activities. Built to last, these timepieces are characterized by their distinctive and timeless aesthetics. The Oyster Perpetual Datejust 31 is the expression of everlasting appeal. Learn more about this watch and how to set the time and date by watching the video.

A splash of colour. A poetic shimmer. A sense of renewal. The dials that decorate the new Datejust 31 are bursting with fresh energy and full of promise. Rolex is presenting three new versions of the Datejust 31 with striking floral-motif dials. Calling to mind wild summer meadows, the design comprises 24 flowers that stand out distinctly from one another thanks to their finishes – either sunray, matt or grained. Each of the flowers is lit from within by a diamond set into the centre.

Rolex Datejust

THE CLASSIC WATCH OF REFERENCE

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Official Rolex Retailer

Official Rolex Retailer

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